Your Journey, Our Passion

Streamline travel operations, maximize revenue.

Redefining travel with expertise, innovation, and personalization

Who We Are

Serefin Travel is a rapidly growing Canadian-owned travel company born from a shared passion for exploration and a dedication to exceptional service. Through strategic acquisitions, including Kognitiv's travel operations and Travel Nation, we've expanded our global presence and expertise to become a leading travel solutions provider.

Our Expertise

Travel is in Our DNA

Our senior leadership team has over 80 years of combined experience from industry giants like Expedia, WestJet, Bond Brand Loyalty, HRG, Amex, Egencia, and Sabre, bringing unparalleled knowledge and a shared passion that fuels every travel experience we curate.
Our CEO, Omar Ahmad, co-founded Expedia Canada, showcasing his lifelong commitment to making travel accessible and enriching. This diverse background lets us understand your needs from every angle, ensuring we deliver a truly personalized and seamless travel experience for your members.

A very happy customer experience
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Global Understanding

Our Growth and Reach

Our growth and expansion are driven by strategic acquisitions and integrations. In March 2023, we acquired Kognitiv's travel operations division, enhancing our capabilities and expanding our global footprint to Europe, the USA, and Asia. This acquisition has enabled us to create unique and synergistic opportunities for our existing customers, combining our strengths to deliver exceptional travel experiences. This strategic growth allows us to leverage best practices, leading technology, and a deeper understanding of global traveller needs, ultimately crafting a more personalized and enriching travel experience for our clients.

A Step Beyond Travel

Synergies with Our Other Divisions

We create seamless and integrated experiences across all our divisions. Our unique Care Concierge for Travel solution exemplifies this synergy by combining health and travel services. This program allows travelers to connect with experienced nurses for pre-trip advice and non-emergency health support, ensuring peace of mind and enhancing the overall travel experience. Our Serefin Experiences division further strengthens our service offerings with 24/7 omnichannel, multilingual certified & trained travel agents. This ensures clients receive consistent, high-quality support regardless of location or language, enhancing their travel experience and satisfaction.

Team bonding

Benefits of Serefin Travel

Bespoke Experiences:

We deliver branded travel booking experiences including curated travel offers, in-depth behaviour, and data analytics.

Strategic Program Design:

Our programs support business objectives of engagement, retention, points earning, and attrition.

Ongoing Support

We provide ongoing strategic support to advise on driving desired behaviours and deepening loyalty with members.

Our Focus Areas

Exotic Asian destination

Loyalty Services

  • Curated Travel Offers:

    Exclusive offers and tactics specific to your membership.

  • Customized Services Levels:

    Catering to each segment's unique needs and preferences.

  • Exclusive Benefits:

    Discounts and benefits to drive member engagement.

  • Strategic Support:

    Consultative client services team supports your objectives.

  • Care Concierge for Travel:

    Every booking includes extra value to the travel experience.

  • 24/7 Support

    From our certified & trained, seasoned travel agents

Bookings Services

  • Comprehensive Online Booking:

    Online booking for Air, Hotel, Car, and Cruise with inventory comparable to any leading Online Travel Agency.

  • White Label Integration:

    Seamlessly integrate into your existing loyalty suite for brand consistency.

  • Flexible Payment Options:

    Members can pay with points, cash or a combination of both, providing flexibility and convenience.

  • Personalized Experience:

    Deep personalization of the travel booking experience, tailoring points, offers, content, and merchandising by member tier.

Airplane flying

Our Serefin Travel Team

Omar Ahmad

Chief Executive Officer

Omar is responsible for the overall running of Serefin, driving vision and strategy

"My journey has always been about driving transformation and creating value. Whether in healthcare, e-commerce, or travel, my passion lies in building high-performing teams and innovative solutions that meet and exceed client expectations. At Serefin, I am dedicated to fostering a culture of excellence and collaboration, ensuring we deliver personalized and impactful services. The potential to generate meaningful change and progress keeps me motivated and committed to our mission every day."

Track Record of Excellence
serefin travel

Alejandro Roche

Head of Serefin Travel

Alejandro guides Serefin’s Travel division, including the Travel Rewards programs and Booking Services

"Travel is in my DNA. I got involved in travel when I was 19, arranging a family reunion for a group of friends. Since then, I have been assisting individuals, families, and corporations with travel for what matters most to them: from designing the perfect honeymoon to a family reunion after a long pandemic to organizing important corporate events and client visits.  Travel is indeed the only thing you buy that makes you richer; it helps bring people closer and tear down barriers, helping bridge cultural gaps around the world. I believe the world is a better place because of travel, and I am proud to be a part of it!"

Track Record of Excellence
serefin travel

Steve Morgan

Director of Travel Technology Services

Steve manages the development of all travel technology including global services and enterprise B2C/B2B solutions.

"My passion lies in harnessing the power of emerging technologies to drive digital transformation and success for travel businesses. With a curious mind and a love for problem-solving, I am dedicated to delivering innovative technology solutions that accelerate growth and scale seamlessly as businesses succeed. Whether it's a global enterprise travel brand or an independent travel agent, my goal is to provide cutting-edge solutions that propel their operations forward."

Track Record of Excellence
Megan Rideout portrait
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Megan Rideout

Chief Revenue Officer

As Chief Revenue Officer, Megan is responsible for sales and marketing for Serefin across all its divisions.

"One of my love languages is acts of service.  It's been a thread in everything I've done in my career over the last 25 years, and working with the Serefin team has brought that to bear in so many ways.  I love our people and our clients, and the work we do ultimately helps so many people in very practical ways, which is what truly gives me purpose."

Track Record of Excellence
Paul Methot, Serefin Chief Technology Officer
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Paul Methot

Chief Security Officer

Paul oversees all IT activities, including developing the platforms upon which all Serefin divisions rely.

"I am driven by a passion for leveraging technology to solve complex problems and create meaningful impact. Throughout my career, I've seen firsthand how innovative solutions can transform industries and improve lives. My goal is to harness the power of technology to bridge gaps, simplify processes, and enhance experiences for people everywhere. At Serefin, I am excited to lead a talented team in pioneering advancements in digital health and travel, ensuring we stay at the forefront of innovation and deliver exceptional value to our clients."

Track Record of Excellence